Let’s Integrate

by Gene Billadeau

5 SECRETS TO A SUCCESSFUL INTEGRATED MARKETING CAMPAIGN

Most marketers will agree, the best possible strategy is creating a straight-line customer journey that takes in prospects and turns them into buyers. We all wish it was that simple.

The sheer number of marketing touchpoints and communication channels have exploded since the birth of the Internet, mobile technology and digital content delivery. Prospects today can easily block, opt-out, swipe by, close, delete and otherwise bypass a majority of your marketing messages. But the good news is they now can also curate, submit to, endorse, participate, engage in and even share the content they like and find valuable.

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October 2017

DIGITAL STRATEGY

by Eric Loring

MAKING A WEBSITE USER-FRIENDLY AND PERFORMANCE-OPTIMIZED

GLS / NEXT creative talent met the challenge to deliver a website that matched the artistry of their products and projects and told it in an elegantly-crafted story, using striking images, inspiring design and offering an improved user experience.

The site was successfully published in July 2017. Because the site launched so recently, it is too soon to evaluate analytics, however; according to Mark Severson, Sales Manager for American Artstone, “We are very pleased with the methodology and strategic tactics that GLS / NEXT used to redesign our website. The result is stunning, and it matches the beautiful aesthetics of our products.”

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October 2017

HIT YOUR TARGETS WITH IP TARGETING

How to use our newest direct mail and digital marketing technology to precisely engage your targets in their mail and on their devices.

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May 2017

HOUSE OF CHARITY

Case Study

Expanding hope for the homeless

Last spring, NEXT / GLS launched HOC’s Capital Appeal campaign. The goal, to raise $23 million for a large expansion of their current facilities. Strategic positioning and messaging was developed that allows presenters to tell the story, establish the need and position an affective appeal.

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March 2017