by Gene Billadeau
5 SECRETS TO A SUCCESSFUL INTEGRATED MARKETING CAMPAIGN
Most marketers will agree, the best possible strategy is creating a straight-line customer journey that takes in prospects and turns them into buyers. We all wish it was that simple.
The sheer number of marketing touchpoints and communication channels have exploded since the birth of the Internet, mobile technology and digital content delivery. Prospects today can easily block, opt-out, swipe by, close, delete and otherwise bypass a majority of your marketing messages. But the good news is they now can also curate, submit to, endorse, participate, engage in and even share the content they like and find valuable.