The Evolution of Integrated Marketing
by Zach Coulter
TRENDS TO WATCH FOR IN 2019
Content strategy has its roots in late 19th century magazines developed by agriculture companies. The magazines they produced were intended to offer farmers practical information to help them be more successful in their growing operations (while also selling machinery and seed).
Leap ahead to the 1990s, when the Internet was first introduced, and content strategy is digital. In 2004, Merriam-Webster declared “blog” the word of the year. Soon thereafter, businesses noticed that search engines were rewarding websites that regularly published fresh content.