Direct mail, magnified
Targeted direct mail is a proven way to respectfully approach a new prospect with an offer or reactivate an existing customer. And targeted digital ads have emerged as a highly effective way to drive immediate response to offers. Now you can connect these two powerful marketing tactics in a way that multiplies their effects.
DirectTargetingTM, an exclusive GLS/NEXT Precision Marketing technology, magnifies the power of personalized direct mail with connected digital display ads. Ads are IP-verified to reach the recipient’s home- level devices and synchronized to launch simultaneously, triggered by the arrival of your print campaign to their mailbox.
Your linked digital display ads will appear on millions of high-traffic websites, driving traffic to your website, offer landing page or PURL. And you can budget your campaign to achieve the duration and impressions you want to serve to each prospect.
Direct Targeting lets you focus precisely on your best prospects — the ones most likely to convert — and only pay when they view your ad. Make every targeted impression and every marketing dollar count. It’s the digital equivalent to connecting face-to-face with each of your best prospects.
How it works
Create more engagement, convert more consumer sales and pinpoint real people in real time, every time they are on the web.
- Your personalized direct mail print piece arrives, triggering a home-level, location- targeted digital ad campaign served up every time your prospect goes online.
- Unlike conventional retargeting, Direct Targeting requires NO prior visit to your website to trigger your display ads.
- Direct Targeting is ideal for consumer-level product and service offers, especially high- value offers and products.
Continuously improve results
Direct Targeting allows you to measure performance and results, letting you refine your campaign strategy on-the-fly.
Learn what your highest-performing display ad size is, review your CTR (click-through rate), or use a conversion benchmark to drive your response.
Discover the power of Direct Targeting
Direct Targeting connects the tactile engagement of your print campaign with the actionable immediacy of digital marketing. Ask your GLS / NEXT sales associate for more information and see where advanced marketing technology can take you.