HOUSE OF CHARITY
Expanding hope for the homeless
Last spring, NEXT / GLS launched HOC’s Capital Appeal campaign. The goal, to raise $23 million for a large expansion of their current facilities. Strategic positioning and messaging was developed that allows presenters to tell the story, establish the need and position an affective appeal.
Up close and personal campaign
The campaign content features stories of real people in dificult circumstances that are transformed by HOC’s services. Integrated media for the Capital Appeal includes a PowerPoint, digital ads, public relations, email, newsletter, social media and website.
Campaign reenergizes donor base
HOC has received unsolicited feedback from donors, and long-lapsed donors have started to contribute again. After only one month, the redesigned newsletter exceeded the entire previous year’s donations.