PRECISELY ENGAGE BUYERS
Make Your Ads Reach the Right People
Deliver Ads based on IP Targeting to specific Residences, Businesses, or role/title in business.
Your ads appear on millions of sites they visit.
Works on any device.
ADVANTAGES OF DIRECT TARGETING
BETTER THAN REMARKETING
No prior website visit required
BETTER THAN EMAIL MARKETING
No spamming risk
Don’t need prospect email addresses
LASER TARGETED
True audience segmentation by household
or specific business, title, role
BETTER THAN COOKIES
Respects personal privacy
Requires no user action
BETTER THAN GEOTARGETING
True one-to-one targeting means
no wasting impressions in area
BETTER THAN SEARCH
Get in front of buyers and own
the “moment of inspiration”
before the competition.
CAMPAIGN EXAMPLES
Basic Campaign Example
Use Direct Targeting to get in front of your target audience and create a “moment of inspiration”, before they take the next step in the buyer journey and it is more competitive and expensive to reach them.
Drive your target audience to a landing page that engages them with compelling content of the future state they could be enjoying with your products and alleviate the pain points they are now more aware of.
Build interest with emails inviting them to additional info, special offers, or expound on the benefits and advantages your solution offers.
Advanced Campaign Example
Use Direct Targeting to get in front of your target audience and create a “moment of inspiration”, before they take the next step in the buyer journey and it is more competitive and expensive to reach them.
Drive your target audience to a landing page that engages them with compelling content of the future state they could be enjoying with your products and alleviate the pain points they are now more aware of.
Build interest with emails inviting them to additional info, special offers, or expound on the benefits and advantages your solution offers.
Use Google Remarketing Ads to follow users who visited the landing page who didn’t convert yet, to keep your solution visible and lead them back to your site.
Demo
White papers
special offer
Video
3rd party reviews
Integrate with Direct Mail
HOW IT WORKS
1. Define Your targets
You provide the list
Option 1: Provide a list of addresses of the targets you want to reach. We will match IP addresses to those targets (averages 80%-90% and depends on the quality of data).
We extend your list
Option 2: Provide a list of addresses of the kind of targets you want to reach. We generate a new list that matches the characteristics of the targets using the highest quality database currently available. (Guarantees 100% IP match rate).
We create the list
Option 3: Provide demographics of the targets you want to reach and we generate a list of targets. (Guarantees 100% IP match rate).
Whatever option you choose, we provide a comprehensive report of the data related to your targets, so you can verify that we are targeting exactly the audience you want to reach. Download a PDF example of an audience insights report below.
2. Submit Ads
You provide the Ads
You provide ads that meet ad network requirements.
We design the Ads
Option 2: For an additional fee, we collaborate with you to design high impact ads that meet ad networks requirements and will engage your targeted buyers.
3. Reach Your Targets
We can launch your campaign within 48 hours of Ad submission (assuming approval by ad network).
Once ads are live, we manage the campaign, optimizing for time of day, promoting the best performing ad sizes or versions for maximum performance.
We provide weekly reports during the duration of the campaign and a summary of the results once the campaign is complete. Daily reporting is also available.
