Laser Targeted Lead Generation

PRECISELY ENGAGE BUYERS

Laser Targeted Lead Generation

Laser Targeted Lead Generation using Direct Targeting

Direct Targeting uses IP Targeting to deliver ads only to the specific households or business roles that you want to reach, enabling laser targeted lead generation.

With Direct Targeting, your ads appear on millions of sites they visit. This allows you to create a “moment of inspiration” with your ideal consumers, reaching them at an early point in the buyer journey, giving you a first touch advantage.

Unlike many other marketing technologies (search remarketing, email, etc), this is not dependent on user action. By delivering your ads specifically to your target audience you can build brand awareness and interest before they take the next step in consideration.

Works on any device.

HOW TO GENERATE LASER TARGETED LEADS

Basic Campaign Example

Use Direct Targeting to get in front of your target audience and create a “moment of inspiration”, before they take the next step in the buyer journey and it is more competitive and expensive to reach them.
Drive your target audience to a landing page that engages them with compelling content of the future state they could be enjoying with your products and alleviate the pain points they are now more aware of.
Build interest with emails inviting them to additional info, special offers, or expound on the benefits and advantages your solution offers.

Advanced Campaign Example

Use Direct Targeting to get in front of your target audience and create a “moment of inspiration”, before they take the next step in the buyer journey and it is more competitive and expensive to reach them.
Drive your target audience to a landing page that engages them with compelling content of the future state they could be enjoying with your products and alleviate the pain points they are now more aware of.
Build interest with emails inviting them to additional info, special offers, or expound on the benefits and advantages your solution offers.
Use Google Remarketing Ads to follow users who visited the landing page who didn’t convert yet, to keep your solution visible and lead them back to your site.
Demo
White papers
special offer
Video
3rd party reviews

Integrate with Direct Mail Campaign

ADVANTAGES OF DIRECT TARGETING

in laser targeted lead generation

LASER TARGETED PROSPECTS

True audience segmentation by household
or specific business, title, role

BETTER THAN EMAIL MARKETING

No spamming risk
Don’t need prospect email addresses

BETTER THAN REMARKETING

No prior website visit required

BETTER THAN COOKIES

Respects personal privacy
Requires no user action

BETTER THAN GEOTARGETING

True one-to-one targeting means
no wasting impressions in area

BETTER THAN SEARCH

Get in front of buyers and own
the “moment of inspiration”
before the competition.

HOW IT WORKS

1. Define Your targets

You provide the list

Option 1: Provide a list of addresses of the targets you want to reach. We will match IP addresses to those targets (averages 80%-90% and depends on the quality of data).

We extend your list

Option 2: Provide a list of addresses of the kind of targets you want to reach. We generate a new list that matches the characteristics of the targets using the highest quality database currently available. (Guarantees 100% IP match rate).

We create the list

Option 3: Provide demographics of the targets you want to reach and we generate a list of targets. (Guarantees 100% IP match rate).

Whatever option you choose, we provide a comprehensive report of the data related to your targets, so you can verify that we are targeting exactly the audience you want to reach. Download a PDF example of an audience insights report below.

2. Submit Ads

You provide the Ads

You provide ads that meet ad network requirements.  

We design the Ads

Option 2: For an additional fee, we collaborate with you to design high impact ads that meet ad networks requirements and will engage your targeted buyers. 

3. Generate Leads

We can launch your campaign within 48 hours of Ad submission (assuming approval by ad network).

Once ads are live, we manage the campaign, optimizing for time of day, promoting the best performing ad sizes or versions for maximum performance.

We provide weekly reports during the duration of the campaign and a summary of the results once the campaign is complete. Daily reporting is also available.

PRICING & ORDER

Instant Quote or Order

PLEASE NOTE: NEXT will provide a quote for Ad design cost separately.


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