PRECISELY ENGAGE BUYERS
Laser Targeted Lead Generation
Direct Targeting uses IP Targeting to deliver ads only to the specific households or business roles that you want to reach, enabling laser targeted lead generation.
With Direct Targeting, your ads appear on millions of sites they visit. This allows you to create a “moment of inspiration” with your ideal consumers, reaching them at an early point in the buyer journey, giving you a first touch advantage.
Unlike many other marketing technologies (search remarketing, email, etc), this is not dependent on user action. By delivering your ads specifically to your target audience you can build brand awareness and interest before they take the next step in consideration.
Works on any device.
HOW TO GENERATE LASER TARGETED LEADS
Basic Campaign Example
Advanced Campaign Example
Integrate with Direct Mail Campaign
ADVANTAGES OF DIRECT TARGETING
in laser targeted lead generation
LASER TARGETED PROSPECTS
True audience segmentation by household
or specific business, title, role
BETTER THAN EMAIL MARKETING
No spamming risk
Don’t need prospect email addresses
BETTER THAN REMARKETING
No prior website visit required
BETTER THAN COOKIES
Respects personal privacy
Requires no user action
BETTER THAN GEOTARGETING
True one-to-one targeting means
no wasting impressions in area
BETTER THAN SEARCH
Get in front of buyers and own
the “moment of inspiration”
before the competition.
HOW IT WORKS
1. Define Your targets
Whatever option you choose, we provide a comprehensive report of the data related to your targets, so you can verify that we are targeting exactly the audience you want to reach. Download a PDF example of an audience insights report below.
3. Generate Leads
We can launch your campaign within 48 hours of Ad submission (assuming approval by ad network).
Once ads are live, we manage the campaign, optimizing for time of day, promoting the best performing ad sizes or versions for maximum performance.
We provide weekly reports during the duration of the campaign and a summary of the results once the campaign is complete. Daily reporting is also available.